• The Automotive Spare Parts Market is complex, affirms Delfim Calixto.

• Goal for 2015, create a 500 Bosh Car Service workshops network.

Like an answer to the development of the automotive technology, which has evolutionated in a complex way, characterized by communication between modules and electronic systems; Robert Bosch develops strategies based on the launches of innovative products and focus on the distribution production line and the creation of a Bosch Services network.

The goal for 2015 is to create a 500 Bosch Car Service Workshops network on three levels. Actually, we can already count with 95, from which 24 are Bosch Diesel Service, 11 Bosch Diesel Center and 60 Bosch Car Service, informed Delfim Calixto, director of the Automotive Spare Parts division at Robert Bosch Mexico.

The range of spare parts with which Mexico participates has incremented this year with innovative products like the new Super Plus and Fuison spark plugs, batteries with higher capacities which are demanded by the modern cars to supply the comfort systems and security and general systems.

Likewise, it had been introduced to the Market potent sound horns, which are applicable for every kind of vehicle, brake pads, gasoline bombs and filters, as well as diagnostic equipment like scanners and align and balance machines.

The director of the Automotive Spare Parts division established that the diversification of brands, models and the vehicular fleet growth in the country is evident, given the very fact that in 1991 existed only 5 brands and 58 models and for 2008 the Market registers 40 brands and 342 models. 17 years ago the imported vehicles was hardly the 1%, volume which the past year ascended to 67%.

That situation has given as result complex post sales Market demands, referred to count with a wide range of products; less invoicing for part number, increase on the until life of the pieces by better technologies and increase on the period of the warranty offered by the assembly companies.

The directive went in depth on the fact that the new technologies force the repair service providers to the specialization, and basically to invest on diagnose equipment with a suitable software and constant trainings to the mechanics.

About the strengthening of the components distribution line and Bosch spare parts, the directive pointed out that the approach is to give support to all the levels of the line, achieve an excellence state on logistics and give technical and sales trainings, mainly on the spare parts segments in which we participate, like brakes components, diesel injection, electrical parts (marches / alternators), gasoline injection, batteries, comfort and electronic, spare plugs and filters, amongst other.

^{More information about the Bosch Group:
The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 280,000 associates generated sales of 45.1 billion euros ($66.4 billion) in fiscal 2008. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. Including sales and service partners, Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3.5 billion euros ($5.7 billion), or eight percent of its sales revenue, for research and development and applies for over 3,000 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.}

^{In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and packaging technology, thermotechnology, household appliances, solar energy and healthcare. Bosch employs nearly 24,000 associates in more than 70 locations throughout the U.S., Canada and Mexico, with reported sales of $8.6 billion in fiscal 2008. For more information on the company, visit www.bosch.com.mx}

^{Note: Figures based on 2008 conversion rate of 1 Euro = $1.4710 U.S.; 2007 rate of 1 Euro = $1.3704 U.S.}